“Pippa Middleton back on the market” – or how social elites maintain power by avoiding publicity

By contributor Sean Carey

The big romance is over and the mass media thinks it knows why. Pippa Middleton rose to national and international fame when she was maid of honor earlier this year as her older sister married Prince William, second in line to the British throne. She is reported to have been “dumped” by her long-standing boyfriend. A few days ago, press reports suggested that it was Pippa who had called time on the relationship with Alex Loudon, the 31-year-old former captain of England’s Under-19 cricket team turned corporate financier.

Pippa Middleton, June 2011. Flickr/erangi2

Now, it appears that it was the Old Etonian who tired of the pandemonium that attended the couple’s public appearances. “The plain truth is Alex adored Pippa but he couldn’t stand the circus that now surrounds her,” an unnamed friend of Loudon’s told a Mail on Sunday reporter. “Nothing is straightforward anymore.” But there is a further twist. One of Pippa’s friends disclosed that Loudon’s parents did not see the 27-year-old party planner as “wife material.”


The split has set up a feeding frenzy of speculation in the U.K. and international media. “Pippa Middleton lovers of the world, rejoice! The Duchess of Cambridge’s younger sis is reportedly back on the market,” shouts the headline in msnbc.com. “The Duchess of Cambridge’s foxy little sister was the world’s most sought after woman even when she had a boyfriend,” declares an article in the Daily Mail before revealing that Justin Timberlake, is among Pippa’s legion of admirers. “We American males love Pippa,” gushed the U.S. pop and movie star.

“Could flirty Prince Harry be in with a shot at the other Middleton girl?” asks Newsweek. We shall soon find out.

For what it’s worth, my guess is that the chances of happy, freewheeling bachelor, Harry, third in line of succession to the throne, dating his older brother’s sister-in-law are close to zero. Even if attracted to one another, surefooted Buckingham Palace officials will have already warned off the pair from doing anything that might jeopardize the British monarchy which, after a rocky period, when its popularity seemed to be on a permanent downward trajectory, has been reinvigorated by the global appeal of the newlywed Duke and Duchess of Cambridge.

We have been here before. In 2007, Prince William “dumped” Kate Middleton before they got back together and decided to tie the knot at Westminster Abbey. But with Pippa and Alex, chances of reconciliation before a fairytale wedding seem to this anthropological observer to be very slim indeed.

Why? The reason lies not, as the many headlines suggest, in Alex Loudon’s personality or psychological profile. He is variously described as “quiet” and “reserved.” But rather because of his membership in the British upper, upper class who tend to live on relatively isolated estates in the Home Counties. True to the stereotype, Alex’s parents live at Olantigh Towers near the Kent village of Wye.

A key cultural characteristic of the British aristocracy is understatement. Although members of this group nearly always maintain reciprocal links with a local population through charitable works and “open days,” they also strongly adhere to a value which is the antithesis of a global celebrity culture in which middle class Pippa is now deeply immersed.

British aristocrats have a degree of social visibility and interaction with subordinate social groups, but it is highly ritualised. In this way, their reputation is controlled and protected.

The British aristocracy is not unique in its rejection of ostentatious social display. While some social and political elites feel confident enough to flaunt their wealth because it is perceived to enhance status, others deliberately under-communicate it for fear of the trouble it might cause.

In Mauritius the Franco-Mauritians known locally as “les grands blancs,” make up less than 2 per cent of the 1.3 million population. As a legacy of colonialism, they remain in control of most of the important sectors of the Indian Ocean island’s $10 billion economy such as sugar and associated agro-businesses, tourism, the export processing zone (EPZ), and commercial services.

Members of this group typically avoid attracting attention. They do not run for political office, which would raise their public profile and flag up their commercial interests, or drive big, expensive cars, which would increase their visibility on the streets.

The reason is not hard to fathom. The best strategy for any minority group, which maintains a considerable economic surplus and which is keen to retain its high position relative to other groups in socially complex societies is for its members and associates to operate as anonymously as possible. Other options of course include direct intimidation or violence.

Back to Pippa. The real reason why global celebrity Pippa Middleton is back on the market is because she is a global celebrity.

One thought on ““Pippa Middleton back on the market” – or how social elites maintain power by avoiding publicity

  1. Just My Thoughts

    She can not help the fact she is photgraphed everywhere she goes. She has become a global celebrity because her sister married royalty and the fact the media made a big deal out of her derriere.

    He of all people should appreciate she did not ask to put in the media, he met her before all this happened and should understand that the media are hounds and unfortunatley there is nothing she can do to stop being papped by paparazzi.

    Somebodies celebrity status does not reflect on the ability to marry.


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